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Choose a resume objective that fits the job market.
If your resume objective or summary states a job title that is not used
by human resources, your chances of having your resume selected for an
interview are greatly diminished. With the increasing importance of resume
scanning, an applicant's failure to use the right title can be even more
of a disadvantage. Use the WWW classifieds and job banks to see which job
title to use in your resume for the type of work you do.
Choose a resume objective that fits your experience and education.
Using a job title in the resume objective or summary that is inconsistent
with your experience and education is also counterproductive. It results
in your resume being initially selected for openings that you will never
get hired for. For example, don't call yourself an engineer if you lack
a degree in engineering, even though your previous company may have given
you that title.
Focus your resume on accomplishments rather than on job duties.
Many resumes are excellent job descriptions and terrible marketing tools.
Most employers know job duties already. Writing them in detail just makes
your resume generic and boring. The trend in business is away from job
duties anyway. Employers want to see initiative on your resume that is
not constrained by a list of written job duties. Directing employers' attention
to accomplishments and away from duties should be a guiding principal of
presenting yourself in a resume. Limit duties to a couple of lines below
the job title, and use bullets and white space on your resume to highlight
your specific accomplishments.
Always explain or quantify the accomplishments you use on your
resume.
More important than sales figures or increased efficiency is how you solve
organisational problems. Your resume should describe exactly what you did,
and how you propose to measure your effectiveness. If you doubled sales,
use your resume to explain how you analysed the market, identified new
customers, and motivated a sales team. Your resume should show you in action
as a creative problem solver.
Make your resume easy to read.
Many resumes are poorly written. They contain paragraphs that are too long,
fail to use white space, and include meaningless detail. Resumes that are
difficult to read make you look ineffectual as a potential employee. In
contrast, a well written resume highlights your ability to produce a quality
product. If you are a poor writer, get someone else to write your resume
for you.
Avoid the perception of career decline in your resume.
Highlighting an impressive position you held of number of years ago can
work against you on your resume, especially if you have held a number of
short term jobs since then. Careers do peak, and often the last few jobs
an older worker holds are a prelude to retirement. You must be less specific
about a previous job if it is overshadowing your more recent positions.
Omitting such things as the number of people supervised or the actual size
of contracts can balance the old and the new in a way that restores a sense
of career advancement to your resume.
Don't let your resume show your age.
Omitting dates before 1985 can do a great deal to avoid age discrimination.
Even better is to put jobs before 1985 in a separate category entitled
"Additional Experience." That way, you can change the format
on your resume easily without looking like you are trying to hide dates.
Give less information about jobs in this section, or even omit jobs altogether.
This solution to age discrimination is far superior to eliminating all
dates, a sure sign that you are trying to hide your age. Of course, you
will eventually have to meet employers face to face, but you have a better
chance fighting age discrimination in person than on your resume.
Always strive for consistency from job to job on your resume.
Employers are not particularly sympathetic to many career changes. They
fear that you will change again rather than face some negative aspects
of the job they are offering. Write your resume to emphasise common themes,
especially ones related to current skill requirements. As an example, if
you are a teacher going into HR work, stress time management, performance
evaluation, training of peers and any positions of leadership you have
held. Make your work history seem like a natural progression rather than
a series of failed initiatives.
Avoid functional or quasi-functional resumes.
The harder it is to match accomplishments to jobs or dates, the more employers
think there is something you are trying to hide. Why else make your resume
so hard to follow? You must make your resume look transparent while actually
emphasising your career accomplishments and eliminating the negatives.
That means using a reverse chronological order for your resume that keeps
job duties, skills and accomplishments under their respective job titles
and dates. Use years rather than months and years to cover resume gaps.
Change the format to "Other Positions Held" when you can't eliminate
problems any other way. Hire a good resume writer if you can't figure out
how to do it yourself. It is money well spent, especially if you have a
problem in your work history.
Don't leave entrepreneurial skills out of your resume.
Sure, the dot.coms have lost their glamor. Still in demand is the desire
for applicants who can analyse complex and changing marketing conditions,
take risks when necessary, and provide the team leadership and motivation
to get the job done. Employers are looking for effective agents of change
within their organisations, and your resume should emphasise your successes
in this important area.
Special resume hint for executives, upper level managers and professionals:
It is important that your resume show increased sales and improvements
in the bottom line in a variety of executive, managerial and professional
situations. You won't be hired for the repeated application of someone
else's concept or strategy. Your resume must demonstrate your own entrepreneurial
solutions.
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